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RECRUITMENT TECHNIQUES
   
  General Recruitment  
 
  • TV public service announcements*
  • Radio public service announcements*
  • Posters distributed in the community*
  • Videotape or slide presentations
  • Inserts in mailings*
  • Videotapes
  • Ads on shopping bags
  • Speaking to groups*
 
  Public Education Efforts  
 
  • Adoption feature stories in newsletters, newspapers and magazines*
  • Presentations to community & civic organizations (church groups, community orgs, etc)*
  • Television & radio talk shows*
  • Press conferences
  • Editorials
  • Community displays/exhibits*
 
  Child-Specific Recruitment Techniques  
 
  • "Today's Child" newspaper column, using photo and profile, in use in Ontario since 1964
  • Newspaper column used by Japanese placement agency since 1962
  • "Family Finder" TV program used in Ontario from 1969 until 1989
  • "Wednesday's Child" TV public service announcements in use by the Government of Alberta since 1982
  • National Adoption Desk printed photo-listing bulletin used in all Canadian provinces except Quebec from 1978 until 1991
  • Several American Adoption Resource Exchanges have used print, TV and radio recruitment for more than 25 years. All currently use Internet photolisting
  • Internet photo-listings used by 48 American states, the Government of Ontario as well as all national and regional American Adoption Resource exchanges
  • The Canada's Waiting Children Program has published a printed photo-listing since October 1997*
 
  * Techniques currently used by Canada's Waiting Childern Program  
   © Canada's Waiting Children