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RECRUITMENT TECHNIQUES |
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General
Recruitment |
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- TV
public service announcements*
- Radio
public service announcements*
- Posters
distributed in the community*
- Videotape
or slide presentations
- Inserts
in mailings*
- Videotapes
- Ads
on shopping bags
- Speaking
to groups*
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Public
Education Efforts |
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- Adoption
feature stories in newsletters, newspapers and magazines*
- Presentations
to community & civic organizations (church groups, community
orgs, etc)*
- Television
& radio talk shows*
- Press
conferences
- Editorials
- Community
displays/exhibits*
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Child-Specific
Recruitment Techniques |
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- "Today's
Child" newspaper column, using photo and profile, in
use in Ontario since 1964
- Newspaper
column used by Japanese placement agency since 1962
- "Family
Finder" TV program used in Ontario from 1969 until
1989
- "Wednesday's
Child" TV public service announcements in use by the
Government of Alberta since 1982
- National
Adoption Desk printed photo-listing bulletin used in all
Canadian provinces except Quebec from 1978 until 1991
- Several
American Adoption Resource Exchanges have used print, TV
and radio recruitment for more than 25 years. All currently
use Internet photolisting
- Internet
photo-listings used by 48 American states, the Government
of Ontario as well as all national and regional American
Adoption Resource exchanges
- The
Canada's Waiting Children Program has published a printed
photo-listing since October 1997*
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*
Techniques currently used by Canada's Waiting Childern Program |
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© Canada's Waiting
Children |
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